Manufacturing & industry · Europe
Brand & people library for a manufacturer
A full visual refresh for an industrial manufacturer — the process on the floor, leadership portraits and team culture, shot to site-safety standards.
The brief
A mid-sized European manufacturer needed to replace a patchwork of ageing, inconsistent imagery with one coherent visual library — the work itself, the people who run it, and a consistent leadership set suitable for the annual report, investor materials, recruitment and the website. Everything had to be shot to site-safety standards without disrupting the production line.
The approach
- Full site induction and PPE briefing before access — the shoot was planned around the line schedule, not against it
- Cinematic Profoto lighting brought to the factory floor: the same quality standard we apply to campaign work, adapted for an industrial environment
- A dedicated headshot day for the full leadership team — matched lighting, consistent background, consistent look
- Documentary coverage of teams at work across three departments — candid, dignified, on-brand
- A short process film covering the manufacturing cycle from raw material to finished product
What we shot
- Process and manufacturing stills across four production areas
- Matched executive portraits — 14 leaders, one session, one look
- Team and workplace culture documentary set
- Safety and compliance imagery for procurement and public communications
- A 90-second process film for the corporate website
- All assets tagged, organised and delivered as a named library for internal use
The result
- One coherent library spanning process, people and leadership — usable across every output without visual inconsistency
- Shot to site-safety requirements with zero disruption to the production line schedule
- The leadership set deployed immediately in the annual report; the process and culture imagery used across recruitment and the new website
- All 14 executive portraits consistent enough to sit side by side on one page — matched lighting, identical crop, one look
- Full asset delivery with metadata tagging — the client’s internal team could use the library immediately without re-sorting
Representative of .shock production capability. Specific client name, organisation size and testimonial available on request.
Services used in this production
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